'Immersive Van Gogh' makes its West Coast premiere


SAN FRANCISCO — “Immersive Van Gogh,” a larger-than-life production that invites audiences to step inside artist Vincent van Gogh’s artworks, makes its West Coast debut on March 18.

It’s from the pioneers of immersive digital art experiences and veterans of the Atelier des Lumières in Paris, where they created the “Van Gogh, Starry Night” exhibition, which has been seen by more than 2 million visitors worldwide.

Produced by Lighthouse Immersive, the show will be staged at San Francisco’s SVN West, at the intersection of two main thoroughfares, South Van Ness and Market streets.

Utilizing the building’s architecture and more than 500,000 cubic-feet of projections, “Immersive Van Gogh” evokes van Gogh’s emotional and chaotic inner consciousness through art, light, music, movement and imagination.

The exhibition will feature a selection of images from van Gogh’s masterpieces, including “Mangeurs de Pommes de Terre” (“The Potato Eaters,” 1885), “La Nuit étoilée” (“Starry Night,” 1889), “Les Tournesols” (“Sunflowers,” 1888), and “La Chambre à Coucher” (“The Bedroom,” 1889). His paintings will be presented the way the artist first saw the scenes he transformed into art: as active life and moving landscapes turned into sharp, sweeping brushstrokes.

The walk-through experience has been designed with health and safety as a priority. Admissions will be limited and in line with the city and county of San Francisco’s capacity guidelines with touchless ticket-taking, temperature checks upon arrival, hand sanitizer stations, social distancing markers prominent throughout the venue, and digitally–projected social distancing circles on the gallery floors to ensure appropriate spacing. All guests must wear a face covering at all times during their visit.